Everyday and Holiday
Sometimes people come to me with an idea that they need help realizing.They want me to help them come up with art that will create an identity to show their clients they care and are thinking of them. I am always impressed with this kind of thinker and business person because they are thoughtful. A young woman who works in the hairstyling industry came to me and wanted a couple of illustrations to be used as signature greeting cards to send to all of her clients throughout the year. She is a mom, wife and all around busy gal who is into organic hair colour too. So her objective was to send these cards out at signifigant times of the year. She keeps excellent records of her clients so she could send them out on their birthday, Christmas or Hanukkah and an everyday greeting to be used whenever she feels the need to connect with her people. On the back of the card we placed nice quotes relevant to the theme and she would add a personal little message as well. I came up with the thought that her idea is to own a salon so why not just create it on paper and maybe someday this dream will come true. Since she moves around, which is common in that business, we would put her name, email and cell number and that way the cards would always be valid. It was a fun job and the people that received them were pleased and surprised on their birthdays when the cards would appear in the mail. She would tell them how much she appreciates their patronage and is thinking about them on their special day.
copyright 2002-2003 may not be reproduced.